About RJ Turley
Operations management | FRACTIONAL COO | BUSINESS GROWTH STRATEGIST | M&A ADVISOR
Whether you're seeking an Interim COO to stabilize operations, a Fractional COO for ongoing leadership, or focused Scale-Up Sprints, RJ ensures your operations align with strategic goals.
RJ’s extensive background spans strategic business sales and acquisitions, marketing, supply chain, import/export, manufacturing, people management and leadership development, equipping him to guide businesses through succession planning and optimizing operations for a more profitable exit.
Operations Solutions
Interim COO (0–180 days): Rapid stabilization and leadership upgrade to reach critical performance targets.
Fractional COO (1–3 days/week; 0–12 months): Comprehensive management of your operating system and leadership dynamics.
30/60/90 Stabilize-and-Scale Plan: From diagnostics to implementation, this plan identifies and addresses operational inefficiencies while elevating leadership capacity.
Manufacturing and Supply Chain Expertise: Optimize the flow of goods with strategies proven to cut lead times and free up working capital.
RevOps + CRM Alignment: Unite your sales, marketing, and service functions, enhancing forecasting accuracy and closing rates.
I help owners prepare to scale operations and exit their business.
Most business owners don't start with their exit strategy. Yet planning how you'll exit your business is just as crucial as planning how to start it. Whether you're seeking freedom from daily operations or preparing for an eventual sale, the right strategy begins now.
What separates my approach is the recognition that most business challenges stem not from what you're doing wrong, but from outgrowing your current operating system.
Scale your business, maximize its value, and prepare for your ideal exit, whether that's stepping away from operations or selling for maximum profit.
APPROACH
3 Paths to Freedom
A scalable operating system provides clarity around vision, accountability for your team, and efficient execution of priorities—allowing you to lead strategically rather than manage reactively.
Scalable Operating System
Become a true CEO, not just someone with the title.
When your business has predictable revenue but growth is flattening, you're entering the Constraint Zone. The signs are clear: you're constantly putting out fires, team members need constant direction, meetings feel wasteful, and profits remain low despite increasing sales.
Strategic Leadership
Stay involved without being trapped in daily operations.
For hands-on entrepreneurs who love their business but need freedom, this path involves building a leadership team that handles operations while you provide strategic guidance. Maintain your vision and influence without being bogged down by day-to-day management.
The Complete Exit
Sell your business for maximum value when you're ready.
The ultimate exit strategy involves preparing your business for sale. With the right operating systems, strong leadership team, and strategic positioning, you'll maximize valuation and ensure a confidential, smooth transition that preserves your legacy.
Find Your Path Forward
Find out if you're ready for scale or exit. With a strong foundation and the right operating system, you can maximize your profits and/or exit. Let's connect for a confidential consultation to discuss your unique situation and goals.
ABOUT
RJ Turley
My diverse background allows me to bring unique perspectives to complex business challenges:
Operations Optimization - Leadership, team building, and creating scalable systems
Marketing & Growth Strategy - Marketing management, digital marketing, and eCommerce
Supply Chain & Manufacturing - Specialized experience in overseas sourcing, supplier relationships, and manufacturing
Exit Strategy Planning - Helping owners prepare for a profitable exit.
Official Bio
RJ has spent the past 20 years leading operations, scaling strategy, and building the infrastructure behind high-growth brands across international markets, including Japan, China, and the U.S. He’s worked with Fortune 500 teams, scaled multiple ventures alongside his wife Christie, and served as the trusted strategist for leaders navigating growth and exits. RJ brings precision thinking, instinct-led decision making, and deep operational insight to every phase of scale.
RJ specializes in the critical operational infrastructure that acquirers look for: documented processes, scalable training systems, and performance management frameworks that continue functioning regardless of who's at the helm. His dual expertise in both operational efficiency and leadership development has made him invaluable to companies preparing for acquisition, where operational documentation and leadership continuity significantly impact valuation.
My Team
Christie
Christie’s been leading teams since she was 19, trained inside an Inc. 500 startup while still in college. By 24, she was managing 20+ direct reports at a $400M firm and liaising with C-level executives at Fortune 500 companies. Since then, she’s co-founded, scaled, and sold multiple companies; led cross-functional teams; helped generate over $3B in client sales; and advised CEOs and executive teams across high-growth startups and global brands in North America, Asia-Pacific, South Africa, and Europe.
She also speaks from first-hand experience, having started, bought, sold, and streamlined nine of her own businesses across industries ranging from professional services and SaaS to eCommerce and product-based ventures.
Zach
Zach has been transforming operational systems for over 20 years. By his early thirties, he was already managing complex operational systems and developing standardized training programs for organizations with hundreds of team members. His expertise in creating repeatable, scalable processes became the foundation for his later success in high-growth environments.
As a Director of Sales Operations for a rapidly scaling tech company, Zach built the systems that supported the company's expansion to over $2 billion in revenue. His methodical approach to operational excellence includes designing comprehensive onboarding processes, implementing white-glove support systems, and creating the standard operating procedures essential for consistent performance across distributed teams.
STRATEGIC OFFSITES
Transform your business through focused strategic offsites
ALL STRATEGIC OFFSITES INCLUDE:
Comprehensive pre-work to maximize onsite productivity
All materials and frameworks in digital format
Implementation support to ensure execution
Access to RJ's proprietary Leadership Intelligence System™
Follow-up assessment to measure impact
Product & Market Innovation Offsite
Identify new growth opportunities and go-to-market strategies
Best for business owners seeking to launch new offerings, enter adjacent markets, or revitalize stagnant product lines.
2-Day Intensive + 30-Day Implementation Support
Varies based on team size and complexity of market challenges
Sample Deliverables (customized to clients):
Comprehensive market
opportunity analysis
Competitor positioning map
Innovation roadmap with 3-6-12 month milestones
Go-to-market strategy document with launch timeline
Customer acquisition framework
Pricing strategy optimization
Digital presence audit and recommendations
Weekly implementation guidance for
30 days post-intensive
Cultural + Operational Offsite
Align your team and optimize operations
Best for businesses experiencing growth challenges, team friction, or operational bottlenecks that prevent scaling.
2-Day Intensive + 60-Day Implementation Support
Varies based on organizational complexity and team size
Sample Deliverables (customized to clients):
Team dynamics assessment and archetype mapping
Cultural alignment framework
Communication protocols document
Standard operating procedures for key processes
Meeting rhythm architecture
Decision-making matrix
Accountability system implementation
KPI dashboard setup
Bi-weekly implementation coaching for 60 days
Leadership Architecture Offsite
Build sustainable leadership structures
Best for business owners preparing for strategic exit, transition, or building an organization that doesn't require the owner's daily involvement.
3-Day Intensive + 90-Day Implementation Support
Varies based on leadership team size and organizational complexity
Sample Deliverables (customized to clients):
Complete EDGE Leadership Framework™ implementation
Leadership succession mapping
Organizational chart redesign
Leadership capability assessment
Decision rights documentation
Strategic vision alignment
Values architecture and integration plan
Long-term legacy planning document
Leadership communication protocols
Weekly leadership coaching for 90 days
Testimonials
"RJ is extremely knowledgeable about new business acquisition, marketing, and strategic planning. He brings a lot of knowledge to the table and I would recommend working with RJ if you want to grow your business, increase your overall revenue, and effectively market your business to the correct target market."
- Sean M.
"We were changing the direction of our company after 30 years in business and they created a new vision and new marketing plan. We are a small family business competing against giants with mega money so not a simple challenge. They took the time to fly to us, went through a tradeshow as potential buyers to test shop our actual competitors. They came back with a lot of information and recommendations we were not aware of. They then generated a plan of action. Everything happened as promised, on time, on budget."
- Mike J
Based in the Greater Las Vegas Nevada and surrounding areas of St George and Cedar City, RJ Turley balances his professional commitments with his roles as a dedicated father and husband.
Office:
1812 W Sunset Blvd Ste 1-114, St George UT 84770